About us

a deep military heritage.

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Our Philosophy

a self-belief that embodies a positive mindset powered by a community of people who refuse to stand still.

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Keep Attacking is a brand built on battleground warfare, personal character, accountability and humility in the face of adversity.

Keep Attacking was founded by Brian Wood MC, a soldier, a leader, and a survivor who knows firsthand what it means to endure, adapt, and overcome.


Brian’s military heritage runs deep. He followed in the footsteps of a family devoted to service, becoming a Colour Sergeant in the Princess of Wales’s Royal Regiment. His career saw him lead troops through some of the most hostile environments, but it was during the Battle of Danny Boy in Iraq that he cemented his legacy. Under intense enemy fire, Brian led a bayonet charge, an act of sheer bravery that earned him the Military Cross, one of Britain’s highest honors for gallantry in combat.

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The Founder

A Legacy of Strength and Honour

Brian's struggle did not conclude with his service. Years after demonstrating remarkable bravery in combat, he found himself embroiled in another war. One that challenged his character, resilience, and mental strength in ways he had never envisioned.


Wrongly accused of war crimes, Brian faced a gruelling five-year legal and personal battle to vindicate himself. This wasn't a conflict fought on the battlefield; it was a fight conducted in courtrooms and the media, where his honour, integrity, and service were subjected to scrutiny. Despite relentless examination and the burden of false accusations, he remained steadfast, confident that truth, courage, and integrity would ultimately triumph.


In the end, he was completely exonerated, a triumph that reaffirmed the principle he had adhered to throughout his life: one must always fight for what is right.


Brian's journey stands as a testament to perseverance. A life molded by struggle, redemption, and an indomitable spirit to prevail. He encapsulated this experience in his Sunday Times bestselling book, Double Crossed, a candid and powerful narrative of his challenges, hardships, and ultimate acquittal. His story resonated profoundly, leading to the critically acclaimed BBC film Danny Boy, which brought his quest for justice to audiences nationwide.


Through Keep Attacking, Brian imparts the lessons forged in the heat of conflict and adversity, a mindset crafted for those who will not concede, regardless of the obstacles before them.

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A group of soldiers are standing in a trench.
A group of men are standing in a field talking to each other.
A man is sitting in the doorway of a military vehicle.
History

Understand the powerful foundation for Keep Attacking's unique brand identity through our history and visual storytelling.

A man in a suit and tie is standing in front of a good morning britain wall.
A man in a suit and tie is standing in front of a good morning britain wall.
A man is giving a presentation to a group of people in a conference room.
A man in a black shirt and hat is waving at the camera.
A man in a military uniform stands between two women and a man in a suit
A man in a military uniform holds a little boy in his arms
A man in a military uniform is holding a medal
A man in a military uniform shakes hands with queen elizabeth
A man in a military uniform is giving a medal to a woman
A man in a military uniform is holding a medal
A man in a suit and tie is sitting on a stage.
A man in a military uniform shakes hands with queen elizabeth

"purpose in every movement."

BRIAN WOOD MC

Danny Boy | Producer Simon Lewis

BBC Two’s factual drama based on BRIAN'S real life story Battlefield to the BBC

@brianwoodmc