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KEEP ATTACKING™ Privacy Policy

Introduction

KEEP Attacking ("we," "our," or "us") takes your privacy seriously and is committed to protecting the personal data of our customers and online visitors. This Privacy Policy outlines how we collect, use, store, and safeguard your personal information in accordance with the General Data Protection Regulation (GDPR) and applicable UK data protection laws.

For the purpose of compliance with GDPR, our registered company details are:
KEEP ATTACKING APPAREL LIMITED
Company Number: 12780901
Registered Address: 19 Fernlea, Whitehill, Bordon, Hampshire, GU35 9QQ
Website: www.keepattacking.co.uk


What Personal Data We Collect

We may collect and process the following types of personal data:

  • Identity Data: Name, date of birth, and other identifiers.
  • Contact Data: Address, email address, and phone number.
  • Transaction Data: Records of purchases and interactions with our services.
  • Payment Data: Financial details required for transactions (processed securely through third-party payment service providers).
  • Technical Data: IP address, browser type, and website interaction analytics.
  • Marketing Data: Preferences for receiving marketing communications and promotional offers.


How We Use Your Personal Data

We use your personal data for the following purposes:

  • To process and fulfill orders placed through our website.
  • To communicate regarding customer service inquiries, orders, and transactions.
  • To improve our website functionality, security, and user experience.
  • To comply with legal and regulatory requirements.
  • To send marketing communications, promotions, and event invitations (only with your explicit consent).


Legal Basis for Processing Personal Data

We rely on the following legal bases to process your personal data:

  • Contractual Obligation: To fulfill orders and provide services.
  • Legal Obligation: To comply with UK laws and regulations.
  • Legitimate Interest: To enhance our business and user experience.
  • Consent: For marketing and promotional communications (which you can withdraw at any time).


Data Security & Storage

All personal data is securely stored on protected servers, with access limited to authorized personnel. We implement appropriate security measures to prevent unauthorised access, loss, or disclosure of your data.


Payment transactions are processed securely via a third-party payment service provider, ensuring that financial information is encrypted and protected.


Data Retention

We retain personal data for as long as necessary to fulfill the purposes outlined in this policy. Once data is no longer required, we securely delete or anonymise it.


Cookies & Website Analytics

We use cookies and analytics tools to enhance your browsing experience. Cookies help us improve website functionality, analyze traffic, and ensure security. You can manage cookie preferences through your browser settings; however, disabling cookies may affect website performance.


Sharing & Disclosure of Data

We do not sell or rent your personal data to third parties. However, we may share information under the following circumstances:

  • With trusted third-party service providers who assist in order fulfillment, payment processing, or marketing (subject to strict confidentiality agreements).
  • If required by law, regulatory authorities, or law enforcement agencies.
  • If our business is acquired or merged, in which case your data may be transferred to the new owner under existing privacy terms.

Your Rights Under GDPR

As a data subject, you have the following rights:

  • Right to Access: Request access to the personal data we hold about you.
  • Right to Rectification: Request corrections to inaccurate or incomplete data.
  • Right to Erasure: Request deletion of your personal data under certain conditions.
  • Right to Restriction: Request limited processing of your data.
  • Right to Data Portability: Receive your personal data in a structured format.
  • Right to Object: Object to the processing of your data for specific purposes, including marketing.
  • Right to Withdraw Consent: Opt-out of marketing communications at any time.


To exercise your rights, contact us at:


Email: info@keepattacking.co.uk
Address: Keep Attacking, 19 Fernlea, Whitehill, Bordon, Hampshire, GU35 9QQ

Proof of identity may be required for certain requests.


Marketing Preferences

You can opt-in to receive marketing communications during account registration or checkout. If you no longer wish to receive these communications, you can unsubscribe using the link in our emails or by contacting us directly.


Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or business operations. We will notify users of any significant changes via our website. Continued use of our services after updates constitutes acceptance of the revised policy.


Right to Complain

If you believe your data rights have been violated, you can contact our Data Compliance Officer:
Name: Brian Wood
Email: info@keepattacking.co.uk

Alternatively, you can file a complaint with the UK’s Information Commissioner's Office (ICO) at https://ico.org.uk/concerns/


Contact Us

If you have any questions about this Privacy Policy or need assistance regarding your personal data, please contact us at:

KEEP Attacking
Address: 19 Fernlea, Whitehill, Bordon, Hampshire, GU35 9QQ
Email: info@keepattacking.co.uk


This Privacy Policy is designed to comply with GDPR and UK data protection laws while ensuring transparency and trust with our customers.